REACHING AUDIENCES IN A DIGITAL AGE: TV NEWS ADVERTISING STRATEGIES ADAPT

In today's fast-paced media landscape, TV news remains a powerful platform for reaching audiences. Despite, the rise of digital platforms has altered viewer habits. To effectively engage with contemporary viewers, TV news outlets must develop innovative advertising strategies that strategically integrate traditional television with digital features

In bustling cities across the globe, auto rickshaws dart through traffic, their vibrant hues catching the eye. These ubiquitous modes of transport, often adorned with promotions, are a dynamic canvas for businesses seeking to reach a broad audience. Rickshaw advertising offers a unique opportunity to connect with consumers in their daily lives, tur